When a new site is starting up one of the potential methods of getting traffic is Twitter. Of course, before you go off tweeting each of your posts there are some things you should consider.
Is your subject matter appropriate for general audiences?
Here we are talking about age. Is your content going to cause problems if a child views the content? If your content is sexually explicit, violent or you are sure that you wouldn’t let your 15 year old read about it, then you probably do not want to tweet it. You will run the risk of being booted off anyway.
Is your demographic spending time on the site?
If you have a highly specialized niche, say oncologists, or a target demographic that shys away from social media, like seniors, then Twitter may not be worth your time. If you are going to spend time promoting your site, always be sure that your readers will be there. If you don’t then you may as well not have promoted at all. If you do have a highly specialized niche then you will want to find a specialized social networking site for it.
Will your topics translate down well?
Remember that Twitter posts are only 140 characters, and you will need space for the link. Unless your postings can be reduced to an 80-100 character title then you are going to have to pass on Twitter. Very complex topics probably won’t fair well unless you have a flair for headlines.
Now you can make the decision about whether or not Twitter is the right promotional tool for your site or not. If you choose to tweet and your site is a blog keep an eye out for widgets that can help you to automatically tweet your posts.